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    1. Technology

    Blue River Exec Dives into AI and Machine Learning for Deere

    Sept. 26, 2023
    Video interview of Willy Pell, CEO of Blue River.
    Electronic Design
    Electronic Design TechXChange logo

    John Deere has been using artificial intelligence and machine learning to bring new technology to agriculture equipment. Part of this push in technology, which will inevitably be applied to construction equipment, comes through its subsidiary Blue River Technology.

    Willy Pell, CEO of Blue River, explains some of the technologies that John Deere has been developing for its ag equipment, including AI and machine learning.

    Watch the interview below for more.

    The article referenced in this story originally ran as “"Building AI for Smart Agriculture” on ElectronicDesign.com, an Endeavor Business Media partner site.
    About the Author

    Rod Sutton

    Sutton has served as the editorial lead of Construction Equipment magazine and ConstructionEquipment.com since 2001. 

    Our mission is to help managers of heavy equipment and trucks to improve their performance in acquiring and managing their fleets. One way we do that is with our Executive Institute, where experts share information and ideas that will enable equipment managers to accurately manage equipment costs so that they can deliver the optimum financial benefits to their organizations.

    We also have a laser focus on product development, performance, and technology; as well as equipment acquisition, disposal, and maintenance. Our exclusive Field Tests take earthmoving equipment and truck into the field for professional evaluations.

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    You can find Sutton on LinkedIn.

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