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What’s a Brand Name Worth? | How Brand Impacts What You Pay for Equipment

EquipmentWatch

EquipmentWatch’s analysts have taken a deep dive into the impact of brand on pricing for construction, lift and agricultural equipment. Learn what brand premium is and how it has influenced the resale and auction channels over the past two years. Understanding how brand name contributes to an equipment’s price can help you with your equipment-buying strategy.

 

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