Would You Trust an Engine Maker to Service Your Entire Machine?
Deutz has undertaken an interesting business strategy. The German engine-maker, which already has a major presence in the U.S., is expanding its service capabilities to whole goods--meaning your entire fleet.
Spencer McHugh from Deutz explained the move to Construction Equipment's Frank Raczon covering choosing territories, finding and training technicians, warranty work, and why managers should consider an engine manufacturer for total service.
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.