Construction Equipment senior editor Frank Raczon talked to John Deere’s Evan Olson, precision construction specialist, about how he works with dealers and customers to help them understand machine-control technology and its applications.
Using demos in the field, Olson looks to help drive technology’s adaptation and improve managers’ bottom lines. Deere dealers around the country have him on speed dial for his expertise.
Faster, more accurate job completion, as well as more competitive bids, are among the goals for contractors. Deere’s SmartGrade technology for its excavators is only one example of the factory-installed machine-control technology creating efficiencies in today’s equipment. Excavators, dozers, and motor graders are the machine categories most often featuring this type of technology.
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.