Volvo CE has released its biggest ever range of toy excavators, loaders, haulers, and trucks—and even a wrecking ball—in collaboration with German toymaker Dickie Toys. The collaboration represents the company’s first venture into fully-immersive play sets for all ages. It is also the most comprehensive collaboration across the Group, with machines from not only Volvo CE, but Volvo Trucks and Mack Trucks as well.
A close relationship between teams across the two brands has ensured a deep consideration for the Volvo identity. By creating these play sets, the partnership aims to inspire "imaginative play."
Well over one million products were sold in the last 12 months, according to the company.
“We are delighted about our fruitful and trustful cooperation with Volvo. Children are fascinated by huge construction vehicles, such as from Volvo with its technical expertise. Dickie Toys accompanies children through all stages of their development, therefore Volvo is predestined for our toys range,” says Oliver Naumann, Managing Director of Dickie Toys. “The products are very well received by the consumers and are very successful at the point of sale, as well as on and offline.“
