After several announcements related to increasing the price of the Ford F-150 Lightning, Ford is now lowering the cost of the work truck for all customers.
The upgrades at the plant, combined with improving battery raw material costs and continued work on scaling production and cost, help make it possible to lower pricing across the F-150 Lightning line.
The Rouge Electric Vehicle Center in Michigan is temporarily closed to complete final plant upgrades to triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.
Work truck fleets now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
The announcement of this price decrease comes after three increases in a row in 2023. The increases had been attributed to "current material costs, market factors, and supply chain constraints." according to Ford.
Source: Work Truck
