Ram said sales of its pickup trucks jumped 18 percent in 2019, setting a record for the brand. Full-year sales for Ram-branded vehicles totaled 703,023, with pickup trucks accounting for 633,694 units.
The company noted that the brand marked its 10th year since FCA split Ram from the Dodge brand in 2009.
“These results underscore two significant decisions we have made when it comes to Ram – invest in technology and adopt a three-truck strategy,” said Reid Bigland, head of Ram and U.S. sales, in a prepared statement. “It has taken some hard work, but it has been a true reward to see how Ram has evolved over the past 10 years.”
When FCA introduced the new Ram 1500 in 2018, it was decided that production of the previous generation would continue: the Ram 1500 Classic.
“We are still in the early days for Ram," Bigland said. "There are still multiple opportunities we will continue to explore as we look to excite both our loyal Ram owners and the Ram owner yet to come.”