Due to a dynamic expansion and the realignment of its recycling capabilities, McCloskey International has announced a new brand identity that will support the evolution of this business unit and reinforce its commitment to the waste recycling sector worldwide.
The business will move forward under the new brand of McCloskey Environmental (MCE).
The strategy for the new division is built on partnership with companies that have the expertise to deliver solutions that maximize profit and deliver exceptional performance. Together with these companies McCloskey Environmental will design and manufacture a full range environmental products including shredders, trommels, and stackers.
The new design and color scheme pays homage to McCloskey’s brand equity.
Speaking about the launch, McCloskey product line director, Ben Frettsome, said: “Our customers are always seeking modern, flexible and cost-effective waste processing solutions. Our customer-driven approach to product development has led us to invest significantly in the establishment of this new business unit, focused on the design and manufacture of high-quality recycling equipment. The products produced by McCloskey Environmental will deliver significant advantages to customers, including lower cost of ownership, lower cost of production, and ease of operation and maintenance.”
Source: McCloskey Environmental