Bobcat Rebrands Portable Power

Feb. 23, 2024
Rebranded products include forklifts, air compressors, and portable power products.

Bobcat has rebranded a number of products as part of its global branding strategy, including forklifts, industrial air compressors, turf renovation equipment, and portable power products.

The move follows the sale in 2023 of Doosan Industrial Vehicle, Doosan Portable Power, Doosan Industrial Air and Ryan turf renovation products to the company.

Read also: Doosan Portable Power Rebrands as Bobcat

“Through our commitment to innovation, we have significantly broadened our product portfolio to not only meet the needs of our customers but also to inspire and empower new customers to conquer their toughest job site challenges,” said Scott Park, CEO and vice chairman of Doosan Bobcat, in a statement.

Products rebranded as Bobcat

  • Internal combustion cushion and pneumatic tire forklifts, electric counterbalance forklifts, narrow aisle forklifts, pallet trucks/stacker forklifts and warehouse vehicles.
  • Industrial air compressors ranging from 30 to 200 horsepower, with both fixed and variable speed offerings.

  • Aerators, sod cutters, dethatchers, overseeders, and other specialty products that serve landscaping and grounds care applications.

  • Air compressors ranging from 185 to 1600 cfm, mobile generators ranging from 25 to 570 kVA and light towers with runtime up to 105 hours. 

Source: Bobcat 

About the Author

Harlee Hewitt

Harlee is associate editor for Construction Equipment. She has a Bachelor's in English with a focus on technical writing.