Brian Weisbaum has been named the new head of New Holland Construction, a CNH brand.
He replaces Tyler Mills, who led the North American business between 2020 and 2024. Mills will move into a new CNH position as head of construction parts commercial, North America, overseeing parts and aftersales commercial operations for Case and New Holland Construction brands.
Weisbaum formerly headed network development and sales support, and global customer experience, for both CNH construction brands.
His focus will be strengthening New Holland's dealer network, along with "bringing digital retailing to the construction industry," the company said.
