Three toy construction machines will be available from BRIO Builder this fall carrying the Volvo brand under a partnership designed to “inspire the very youngest generation of budding engineers,” according to a Volvo Construction Equipment statement.
The first three machines will be a wheel loader, haul truck, and excavator. The machines will be designed in “close collaboration with Volvo CE to ensure they closely resemble their real-life counterparts,” according to the company.
“We’re thrilled to see this partnership with BRIO come to life,” said Arvid Rinaldo, brand partnership at Volvo CE, in a prepared statement. “This is the first time these two Scandinavian brands have collaborated, but we have forged a strong bond, united by a number of shared values including quality, safety, a passion for exceptional design and a commitment to environmental responsibility. Thanks to a close relationship between teams across the two brands, the BRIO models have been thoughtfully created to align with Volvo CE’s brand identity.
“We are always looking for ways to encourage and boost engineering talent in children and with these BRIO construction kits we’re providing a fun way to explore the world of work, practice hand-eye coordination and develop a love of design and building. With this initiative, we’re helping our youngest demographic to explore the fascinating world of construction through play.”
Features of BRIO’s Volvo toys
The toys are made from FSC Certified beech wood and high-quality plastic pieces and with easy-to-use tools. They feature realistic play functions such as mechanical dumping, lifting, and hauling. And because safety is one of Volvo CE’s core values, on top of each machine sits a battery-powered orange warning light like those found on Volvo’s On Board Weighing system. “The play possibilities are endless when children start building with Builder,” said Dan Nordlund, product designer for BRIO Builder, in a statement. “And with these new Volvo themed vehicles, the construction play takes on a whole new level of fun. Kids can now build their massive machines, act out a real-life inspired construction site and then reinvent and rebuild to their hearts desire.”
Watch a promotional video below.
