The Ram Revolution is an exclusive insider program with Ram brand fans that invites them to join the brand on its journey to the new Ram 1500 electric pickup truck in 2024.
The Ram Revolution, including the RamRevolution.com hub, provides consumers with a closer connection with the brand and its EV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.
“Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Mike Koval Jr., Ram Brand CEO, in a prepared statement. “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns....”
Ram also announced its Real Talk Tour. The series of year-long conversations with consumers will help the company to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.
“The Ram brand’s promise is grounded in our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes this pledge even further,” Koval said. “At Ram we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram. Our next-gen Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance.”
