Ram Truck will begin producing the Air Force version of its “Built to Serve Edition” pickup trucks in October. The special edition Ram 1500 half-ton pickups celebrate U.S. armed forces, and the third version offers an aeronautical-inspired theme with both Anvil and Billet Silver exterior colors offered along with a black interior with Light Diesel Gray accent stitching.
“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” said Mike Koval Jr., head of Ram Brand, FCA–North America, in a prepared statement. “The ‘Built to Serve’ adage is something Ram Truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”
The launch of the third installment of the “Built to Serve Edition” trucks coincides with the 73 anniversary of the U.S. Air Force on Friday, September 18. A new “Built to Serve Edition” model continues to launch approximately every three months.
Each of the five U.S. military service branches has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission, and history of that service. One of each branch’s “Built to Serve Edition” models is offered in a new low-volume paint option exclusive to this program.
The “Built to Serve Edition” Ram trucks are offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Ram “Built to Serve Edition” trucks feature other unique interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels. The trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, the trucks represent each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.
These pickups are also ready to display their owner’s military pride with Velcro panels embroidered with “Built to Serve” on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches—rregimental, flags, name tapes or slogans—to personalize their truck.
Source: Ram Trucks
