Curtis Lane Equipment has renamed Valley Equipment Center, a recent acquisition, to Bobcat of Fishersville in Virginia. This is Curtis Lane’s seventh location, and will cover Augusta and Rock Bridge counties.
“Customers will benefit from Bobcat equipment because Bobcat brings the latest technology and innovations into their products,” said Joanna Gohlke, marketing coordinator for Curtis Lane Equipment, in a prepared statement. “Plus, the available resources and support Bobcat gives customers even after a purchase are superior.”
The seven Bobcat dealerships serve a variety of markets – including construction, landscaping and agriculture – with industry-leading compact equipment and parts, rental machines and attachments, and certified service technicians.
“We’re excited about this new location,” Joanna says. “The former owner refers to it as an equipment mall surrounded by two major interstates. We think having competitor locations around this store will allow for die-hard competitive customers to be introduced to Bobcat for the first time or again.”
Source: Bobcat
