Generac Unifies Brands Under Generac Mobile

Feb. 13, 2019

Generac Mobile Products, Magnum, MAC, and Tower Light are now under one new brand, Generac Mobile. The transition was first planned when Generac Power Systems acquired Magnum Power Products in 2011, forming Generac Mobile Products.

The official move to merge the acquired brands under the global Generac Mobile brand began in the third quarter of 2018. It is estimated to be complete July 1 of 2019.

Generac Mobile Products will officially launch the new brand at the 2019 ARA show in Anaheim, California.  

“As a global brand, Generac Mobile will continue to leverage its expertise and resources from around the globe to deliver innovative solutions,” Brian Michael, North American president, said in a press release. “Our goal is to provide our customers with an unmatched experience, with the best support in the industry.”


Source: Generac