After years of successfully anchoring its Conexpo booth with the Global Operator Challenge, Caterpillar is launching a second global challenge: the Global Dealer Technician Challenge.
The technician contest will highlight the role that dealer technicians play in providing an excellent customer service experience. This challenge, for independent Cat dealers that choose to participate, is designed to showcase how skilled technicians are part of a high-tech, high-impact, high-demand career, according to the Texas-based manufacturer.
“This hands-on, skills-based competition will test the technicians’ agility, resilience and versatility,” said Henry Venneman, global service VP. “These trained experts are on the front line of support, working to keep machines and engines up and running to help ensure our customers’ critical projects are completed.”
Cat dealers need technicians
Cat dealers globally are experiencing a growing opportunity for technicians. By the end of 2026, it is estimated that Cat dealers may need to hire more than 44,000 technicians. This competition is also designed to help raise awareness of the opportunities in this career field. Caterpillar is also working to recruit women to the field.
Read also: Crew Collaborative cultivating the next construction generation
“There are thousands of opportunities available globally for those who are interested in a hands-on career,” said Venneman. “Cat dealers are often looking for individuals who are problem solvers, mechanically inclined and tech savvy.”
The Global Dealer Technician Challenge will take place over a series of regional and semifinal competitions around the world. The top 10 finalists will have the opportunity to compete in the finals in March 2026 at CONEXPO/CON-AGG in Las Vegas. People interested in learning about Cat dealer technician roles can visit cat.com/dealertech for more information.
Read an interview with the 2020 winner of the Operator Challenge, Jaus Neigum from Canada.
