Hitachi Construction Machinery Americas (HCMA) has opened a new regional headquarters in Newnan, Georgia, responding to what the company calls a “tenfold” increase in demand for its earthmoving machines.
The new campus covers 19 acres, which had been used for wheel loader assembly and manufacturing since 1987. Since adding responsibility for excavators and mining equipment for the Americas in 2022, HCMA has tripled its employee count, it says. Hitachi's split from Deere that year also increased the market potential for Hitachi-branded excavators.
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The new regional headquarters will “facilitate the development and production of new machinery and elevate customer support,” according to a company press release. It includes 88,128 square feet of office space and 27,686 square feet dedicated to conference, its ConSite machine data command center, and training space. More than 75,347 square feet of greenspace was reclaimed from the site by reconfiguring the employee parking areas and eliminating buildings and concrete.
“In March 2022, we set out on a path to establish a more direct connection with customers,” said Al Quinn, CEO, in a statement. “Our culture has been very much involved with listening, understanding, and implementing customer feedback. By combining the resources of the excavator, loader, and mining businesses, the company has experienced a tenfold demand from previous years. The investment in a regional Americas facility helps strengthen that direct connection to the customer.”
The company said the headquarters will help the company focus on key growth areas including a compact and construction business network that establishes a direct link to the customer in North, Central, and South America; and expanding sales of mining excavators for construction and quarry sites in addition to mining sites. HCMA is also creating operating bases for parts remanufacturing and expansion of the rental business.
