Dean Barley New Tadano Prez

Dec. 16, 2021

Dean Barley will succeed Ingo Schiller as president/COO of Tadano America Corp. for the Pan-American Region, effective January 1, 2022. Shinichi Iimura will become chairman and CEO.

“I am truly honored to have the opportunity to follow Ingo in this role,” Barley said in a prepared statement. “He has been instrumental in developing Tadano America to the great company it is today and the Pan-America Region into the success that we are now enjoying.”

Schiller has been promoted to chief marketing officer of Tadano, Ltd., where he will be responsible for all global marketing activities for the Tadano Group of companies. He will also remain as a director of the U.S. entity that holds both Tadano America Corp. and Tadano Mantis Corp.

Barley has over 30 years of experience in sales, aftermarket, engineering, and manufacturing. He started his career as a service technician and engineer in the United Kingdom, work that took him across Europe, Africa, and the Americas. In 1996 he joined Terex, working there in a variety of capacities until two years ago. In 2014 Dean was asked to join Terex’s crane division and lead eight different businesses across the Americas. While responsible for all product lines, he transformed the overall business from focusing on acquisitions to focusing on operating profitability. He did this through to the division divestiture in 2019. He initially joined Tadano following the acquisition of Demag to run Demag as a separate division before working to fully integrate Demag cranes into Tadano’s portfolio.

Source: Tadano