Minnich Manufacturing is marking a new era for its company with a new brand look. The rebrand introduces a new company logo, product branding, and company values.
“We’ve evolved over [our 55] years and want our brand to reflect that,” said Rob Minnich, president/CMO, in a statement. “We still design and manufacture concrete vibrators, but we’ve expanded to include flex shaft vibrators and concrete drills. As we move forward, we’ll continue to innovate. Now, our branding will be up to par with those innovations.”
Minnich Manufacturing was founded in 1968 to convert concrete paving machines from high-cycle vibrators to hydraulic vibrators. The previous logo included emanating rings, which represented the ripple effect of vibrators. Today, their product line expands beyond the extensive vibrator product line and vibrator monitoring system to include dowel-pin drills, a dust collection system, and an upright, lightweight utility drill.
The rebrand better represents Minnich’s diverse scope of industry-leading products, as well as their culture of innovation, according to the company. The brand color palette will remain, with black, green, and white at the forefront and grey, orange, and yellow to support.
The Hornet, Twister, and Stinger product logos have been updated to match the new aesthetic. The icon-centric logos are designed to make it easy for contractors to recognize the Minnich brand.
Minnich also released a company value statement:
“As Minnich continues to grow, the company honors its history by remaining a family-owned business founded on producing the highest quality products, with an emphasis on integrity and innovation. Minnich Manufacturing firmly believes ‘our people make a difference’ and will continue to be a key factor in the company’s future growth.”
Source: Minnich Manufacturing
